What were our findings?

Persona

Meet touristy Thomas! -

Who are we designing for? We were able to develop our persona with the insights from our primary research

Synthesizing the Data

Affinity map

We clubbed our inputs from the interviews into categories based on similarities

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Users on a budget tend to have less options on what to do while travelling
Users had issues coordinating with large groups
Users found it difficult to find out the day to day activities based on the proximity to their stay

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How might we help Thomas in his collaborative planning for the group trip he is planning with his friends Trisha and John?

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With the help of our 'How Might We' statement, we were able to brainstorm concepts that would help enable Tom to finish his task of planning a trip with his friends.

With this, we went on to do a competitive review. For the review, we analyzed 6 websites, looking at specific features like - collaboration and sharing, community and reviews, itinerary management, etc. This allowed us to identify opportunities within our product.

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USER TESTING

Testing our Wireframes

With our initial wireflows, we performed user testing to understand how the product translates with our target audience and whether the features can be understood or requires additional explanation. We asked the participants to complete the following flows:

Task 1: Try to understand what the app is used for and Sign up

Task 2: Starting from the homepage, try to curate a specific itinerary for you.

Task 3: Add people to the collaborative group then add events to the collaborative itinerary

Task 4: Find a location you want to visit and share or broadcast it with your friends.

Task 5: Collaborate with your group in finding a place to visit by sharing your filter settings.

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ITERATION

Making the fixes

Flow 1:
Try to understand what the app is used for and Sign up.
Goal: To get an understanding of what the users understood about the app

Findings:

Users wanted an introduction to the app and an understanding about how to use it
Users wanted a way to skip the ‘Sign In’ process and browse the app.

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Flow 2:
Starting from the homepage, try to curate a specific itinerary for you.
Goal: To find out whether the AI Generate icon is recognizable and whether it translates to its function.

Findings:

Users were not able to interpret the Magic wand icon, one of the participants assumed it meant ‘refresh’.
Participants had difficulty finding the prompt for the AI generator.

Fixes we made:

Added supporting text to the icon to allow users to understand the function better.
Added an explanation in the onboarding stage to introduce them to the function beforehand.
Placed the prompt for the AI generator in bold in the search bar.

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Flow 3:
Add people to the collaborative group then add events to the collaborative itinerary
Findings: Users were not clear on whether the budgeting was for the group or individual.

Features:

Users are able to keep track of their upcoming trips
Easily add groups and itineraries from saved bookmarks.

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Flow 4:
Find a location you want to visit and share or broadcast it with your friends.
Goal: To understand whether the flow is something the user can understand or whether it needs to be modified.

Findings:

Participants were not able to understand the icons used.

Fixes we made:

The icon was replaced with a symbol that is easy to understand and familiar to the users already as a send feature popularly used in social media

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Flow 5:
Collaborate with your group in finding a place to visit by sharing your filter settings.
Goal: To identify whether the icons are recognizable as shared with others

Findings:

They were able to perform the function but questioned how the other group members would know about a change made to the filters.

Fixes we made:

An additional screen was added to show that when a group member changes a filter, all the group members get a notification.

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Planpals - Simplify planning your trip

Introduction

Methodology

Deliverables:

Tools:

What were our findings?

Persona

Synthesizing the Data

Affinity map

How might we help Thomas in his collaborative planning for the group trip he is planning with his friends Trisha and John?

USER TESTING

Testing our Wireframes

ITERATION

Making the fixes

Flow 1:
Try to understand what the app is used for and Sign up.
Goal: To get an understanding of what the users understood about the app

Findings:

Flow 2:
Starting from the homepage, try to curate a specific itinerary for you.
Goal: To find out whether the AI Generate icon is recognizable and whether it translates to its function.

Findings:

Fixes we made:

Flow 3:
Add people to the collaborative group then add events to the collaborative itinerary
Findings: Users were not clear on whether the budgeting was for the group or individual.

Features:

Flow 4:
Find a location you want to visit and share or broadcast it with your friends.
Goal: To understand whether the flow is something the user can understand or whether it needs to be modified.

Findings:

Fixes we made:

Flow 5:
Collaborate with your group in finding a place to visit by sharing your filter settings.
Goal: To identify whether the icons are recognizable as shared with others

Findings:

Fixes we made:

REFLECTION

Projected Impact:

^{Future Scope of Project}

Planpals - Simplify planning your trip

Introduction

Methodology

Deliverables:

Tools:

What were our findings?

Persona

Synthesizing the Data

Affinity map

How might we help Thomas in his collaborative planning for the group trip he is planning with his friends Trisha and John?

USER TESTING

Testing our Wireframes

ITERATION

Making the fixes

Flow 1: Try to understand what the app is used for and Sign up.Goal: To get an understanding of what the users understood about the app

Findings:

Flow 2: Starting from the homepage, try to curate a specific itinerary for you.Goal: To find out whether the AI Generate icon is recognizable and whether it translates to its function.

Findings:

Fixes we made:

Flow 3: Add people to the collaborative group then add events to the collaborative itineraryFindings: Users were not clear on whether the budgeting was for the group or individual.

Features:

Flow 4: Find a location you want to visit and share or broadcast it with your friends.Goal: To understand whether the flow is something the user can understand or whether it needs to be modified.

Findings:

Fixes we made:

Flow 5: Collaborate with your group in finding a place to visit by sharing your filter settings.Goal: To identify whether the icons are recognizable as shared with others

Findings:​

Fixes we made:

REFLECTION

Projected Impact:

Future Scope of Project

Flow 1:
Try to understand what the app is used for and Sign up.
Goal: To get an understanding of what the users understood about the app

Flow 2:
Starting from the homepage, try to curate a specific itinerary for you.
Goal: To find out whether the AI Generate icon is recognizable and whether it translates to its function.

Flow 3:
Add people to the collaborative group then add events to the collaborative itinerary
Findings: Users were not clear on whether the budgeting was for the group or individual.

Flow 4:
Find a location you want to visit and share or broadcast it with your friends.
Goal: To understand whether the flow is something the user can understand or whether it needs to be modified.

Flow 5:
Collaborate with your group in finding a place to visit by sharing your filter settings.
Goal: To identify whether the icons are recognizable as shared with others

Findings:

^{Future Scope of Project}